Earned Media & its key Role in Brand Management

In the class, I learned that Public Relations fosters a positive relationship between organizations and their communities. The three media types—owned, paid, and earned—play distinct roles in brand management. Owned media includes platforms like social media, while paid media involves advertisements. Earned media, which is not directly paid for, encompasses word of mouth, event coverage, and influencer endorsements. Understanding these concepts is essential for effectively marketing an organization and driving customer engagement. I plan to apply these insights by utilizing various media channels to enhance my professional endeavors and improve brand visibility.