Health communication practice strategies and theories

In the realm of public health, effective communication is crucial for promoting health behaviors and informing communities. This course delves into various health communication strategies, examining their effectiveness in engaging and persuading target audiences. Key theories, such as the Social Cognitive Theory and the Transtheoretical Model, provide a foundation for understanding behavior change. Additionally, the course emphasizes the significance of social marketing and the lessons public health communicators can learn from the private sector. By analyzing communication efforts during the coronavirus pandemic, students will gain insights into the challenges and successes of health messaging in real-world scenarios, preparing them for future roles in public health communication.