Creativity and Innovation

April 17, 2022

Jose Antonio Arranhado

UB69605HPo78739

Enhancing Organizational Performance through Innovation and DNA

This document explores the concept of organizational DNA and its critical role in driving innovation and performance within businesses. It highlights the essential components—structure, decision rights, motivators, and information—that shape an organization’s effectiveness. By leveraging these elements, companies can enhance productivity, foster creativity, and achieve sustainable growth.

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Assignment Transcript

The assignment delves into the intersection of creativity and innovation within organizational frameworks. It defines organizational DNA and its influence on innovation performance, emphasizing the importance of structure, decision-making, and motivation. Additionally, it examines Innovation Management, linking management fashion to firm performance. The insights provided aim to equip students with practical strategies to apply these concepts in real-world business scenarios, fostering a culture of innovation and efficiency.

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