Consumer Behavior

April 17, 2022

Aiwuyor Omoyahiegbe Samson

UM75626BBU84806

Understanding Consumer Behavior: Insights and Strategies

This document explores the dynamics of consumer behavior, emphasizing the importance of understanding customer needs and preferences. It highlights the shift towards online advertising and the rise of new media, providing insights into effective marketing strategies. The study aims to equip organizations with knowledge to enhance customer engagement and drive sales.

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Assignment Transcript

The study of consumer behavior is crucial for businesses aiming to thrive in a competitive market. This document delves into various aspects, including customer orientation, new product development, and advertising strategies. It emphasizes the significance of online advertising and the evolving media landscape. By understanding consumer preferences and behaviors, organizations can tailor their marketing efforts, improve customer satisfaction, and ultimately increase conversion rates. The insights provided serve as a guide for effective decision-making in marketing and organizational management, ensuring businesses remain relevant and successful in meeting consumer demands.

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