Postdoctoral in Sports Marketing

School of Business and Economics

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

The objective of the Postdoctoral Program in Sports Marketing is to prepare the researcher to keep up to date in increasingly competitive markets. Sports marketing has become an area of high impact for business success and as a consequence, the training of professionals in the sector is growing in demand, both from companies, foundations, associations, federations and sports organizations.

Our programme does not require every student to study the same subjects and use the same books and other learning materials as every other student. If you are a purpose-driven individual who wants to elevate their life and make a solid contribution to the world, then this program is for you.

Core Courses and Topics in Sports Marketing

Marketing vs Sports Marketing
Principles of marketing
Marketing research in sports
Consumer behavior
Sports marketing strategies and plans
International sports marketing
Brand development
Advertising and communication in sports
The future of sport
Interpretation of financial reports
Analysis of financial statements

Pricing and sales strategy
Debt, performance and profitability
Financial strategy
Stocks, outsourcing and risk management
Facility management
Economic budget of a plant
Evaluation of a plant
Tendering procedure
Risk management
Volunteer management

Orientation Courses

Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Academic Evaluation (Questionnaire)
Fundament of Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree)

Research Project in Sports Marketing

Postdoctoral Dissertation Project
MBM900 Postdoctoral Proposal
MBM902 Doctoral Postdoctoral (15,000 words)
Publication: Each Doctor of Education graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Employment Opportunities in Sports Marketing

Sportswriter
Marketing assistant
Broadcaster
Market researcher
Public relations manager
Salesperson
Advertising manager
Brand manager
Promoter
Videographer

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