Pós-doutoramento em Marketing

Escola de Estudos Sociais e Humanos

Academic Freedom to Discover Your Purpose
Open Curriculum Design at Atlantic International University

O programa de Pós-Doutoramento em Marketing da AIU oferece as ferramentas de investigação necessárias para se dedicar à educação ou gerar contribuições no domínio académico do marketing.

Este programa tem como objetivo dar a conhecer as novas tendências e as investigações mais recentes relacionadas com as várias áreas de estudo que compõem o quadro do marketing, tais como o negócio, a gestão, a estratégia, a difusão, a publicidade, a distribuição, entre outras.

O nosso programa não exige que todos os alunos estudem as mesmas matérias e utilizem os mesmos livros e outros materiais de aprendizagem que todos os outros alunos. Se é um indivíduo orientado para um objetivo que quer elevar a sua vida e dar um contributo sólido para o mundo, então este programa de pós-doutoramento é para si.

Tópicos em Marketing

Estratégia de marketing
Teoria e modelos de marketing
Análise do constructo de marketing
Gestão de vendas
Gestão de marketing
Marketing na Internet
Marketing estratégico
Marketing internacional
Estratégia de marketing da marca
Construção de relações em comunidades virtuais
Gestão da relação com o consumidor
Especialização em Web
Processamento de informação em ambientes em linha
Impacto dos acontecimentos da vida no comportamento do consumidor
Garantias de serviço
Tópicos avançados em comércio retalhista
Marketing de serviços
Redimensionamento e externalização da organização

Seleção do local de venda a retalho
Qualidade da relação
Marketing e vendas empresariais
Fundamentos e aplicações das ferramentas de marketing
Tomada de decisão do cliente
Marketing direto
Gestão e estratégia de promoção
Questões e estratégias de marketing global
Marketing de serviços e serviços profissionais
Vantagem pioneira
Responsabilidade social das empresas
Satisfação do cliente e desempenho da empresa
Falha e recuperação do serviço
Técnicas avançadas de pesquisa de marketing
Estratégia de Marketing Multicanal
Equidade da marca internacional
Gestão da distribuição internacional

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Lao-Tzu

Advice is judged by results, not by intentions

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Being does not mean accepting what one is, it means creating another self that does not exist

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Our greatest glory is not in never failing, but in getting up every time we do

Confucius

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