Marketing

In this marketing assignment, José Chilengue presents a thorough analysis of key marketing principles essential for effective management. The document delves into the definition of marketing, the importance of understanding market environments, and the distinction between customers and consumers. It emphasizes the significance of market research, segmentation, targeting, and positioning in developing successful marketing strategies. Additionally, the assignment explores new product development and pricing strategies, highlighting the product lifecycle’s role in marketing decisions. By integrating these concepts, students gain valuable insights into creating competitive advantages and delivering value to customers. This comprehensive overview serves as a foundation for applying marketing principles in real-world business scenarios, ultimately contributing to organizational success.