Project Marketing Management

The document presents an overview of Akum Damarise’s academic journey in the Master’s program in Project Management, specifically focusing on the course titled “Project Marketing Management.” Akum is under the guidance of Dr. Kanbiro Orkaido. The course is evaluated through the QALP (Quality Assurance Learning Program) and aims to equip students with essential marketing management skills.

The course objectives are comprehensive and designed to provide a solid foundation in marketing principles. They include understanding the fundamentals of marketing management and its significance in achieving business success. Students will analyze market trends, consumer behavior, and the competitive landscape to develop effective marketing strategies. The course also emphasizes the importance of evaluating marketing opportunities and identifying target markets for effective segmentation and positioning.

Additionally, students will develop skills in conducting market research, which encompasses data collection, analysis, and interpretation. The curriculum includes creating and managing marketing plans, budgeting, and resource allocation. Understanding branding, product development, and product life cycle management is also a key focus. Furthermore, the course covers pricing strategies and tactics aimed at maximizing profitability and achieving pricing objectives.

Another critical aspect of the course is integrated marketing communications, which involves coordinating various marketing communication channels to deliver a consistent message. The role of distribution channels and logistics in marketing management is also explored.

The document includes a link to a recorded Zoom meeting related to the course, providing students with access to additional resources. Additionally, there is a screenshot of an interview for the Accelerated Learning Program (QALP), showcasing Akum’s engagement in further educational opportunities.

Overall, the document serves as a comprehensive guide to the Project Marketing Management course, highlighting its objectives and resources available to students.