Strategic Management

In the realm of strategic management, understanding the internal and external factors influencing an organization is crucial. This document explores the five phases of strategy execution: setting objectives, conducting SWOT analysis, developing action plans, executing strategies, and evaluating outcomes. By engaging in strategic management, organizations can identify strengths, weaknesses, opportunities, and threats, allowing for informed decision-making. The case study of Kampala University illustrates how strategic management can enhance student enrollment and overall institutional performance. Additionally, the importance of organizational culture in fostering effective strategic planning is highlighted. Ultimately, adopting a strategic management approach not only guides organizations toward achieving their goals but also ensures long-term sustainability and profitability in a competitive environment.