Strategic Planning and Marketing

June 6, 2022

Mbiydzenyuy Yvonne Fola

UM75019BAC84196

Strategic Planning and Marketing Strategies Overview

This document explores essential tools and techniques for effective strategic planning and marketing strategies. It emphasizes the importance of frameworks like SWOT analysis and the Ansoff matrix in guiding organizations toward achieving their goals. By leveraging data-driven insights, businesses can enhance decision-making and improve overall performance.

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Assignment Transcript

The study provides a comprehensive analysis of strategic planning and marketing strategies, focusing on various tools that organizations can utilize to enhance their effectiveness. Key frameworks such as SWOT analysis and the Ansoff matrix are discussed, highlighting their roles in identifying strengths, weaknesses, opportunities, and threats. Additionally, the document emphasizes the significance of data dashboards and balanced scorecards in monitoring performance metrics. By implementing these strategies, organizations can better align their marketing efforts with business objectives, ultimately leading to improved outcomes and sustained growth in competitive markets.

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